{ "media_type": "text", "post_content": "Which MBA programs have the most known brands? For instance while Haas and Tuck may be ranked higher than stern, I’d argue the stern name is more widely known", "post_id": "5f8f839ea6f127002449194d", "reply_count": 7, "vote_count": 7, "bowl_id": "5988685d311f0a001042963a", "bowl_name": "MBA Applicants" }

Which MBA programs have the most known brands? For instance while Haas and Tuck may be ranked higher than stern, I’d argue the stern name is more widely known

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Following. Also depends who the target audience is. I’m an international student, and a name like Yale or Cornell is much more valuable in my country. People would look at me confused if I said Darden, Duke, or even Kellogg.

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Canada lol. Not quite “international” I guess, but you’d be surprised how little awareness people have on US schools that are beyond the Ivies

Known by whom? There are functions, employers, industries and regions that all favor different things. East coast IB vs. Midwest PE vs. West coast Tech all lean into different alumni networks and schools brands. To make it easy, just target M7.

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💯💯💯

Outside of high achieving professionals, your average person isn’t going to be familiar with most T15 schools except for the Ivy Leagues, Stanford, and MIT.

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Totally depends on who you’re speaking to (industry, location, etc). Tuck also has the ivy brand too

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