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Which type of client do you hate the most: 1) the "I'll know it when I see it" 2) the "make the logo bigger... Again" or 3) the client that constantly changes their mind ?

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How about the, "I can't really describe what I don't like about this, but it's just not really what I want."

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3333333333333333333333333333333333333333333333333333333333333333333333333333333333

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3, no question.

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AS1, that falls in the #1 category. You can manage anything but #3. #3 is an unpredictable nutcase

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The only clients I hate are the ones who don't pay. Everyone else puts supper on the table.

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"I'm a visual person, I have to see it"

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todays favorite is the one that asked me to include more magic in their branding

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The client that is oblivious of the fact that their entire business strategy is wrong and not addressing the elephant in the room, i.e. a -5% loss of market share YoY, a trajectory maintained the last 5Y. The client who scolds us when we try to address said fact with our creative ideas and refuses to carry them on from there. The client who then asks for stand alone tactics to have some shit to show his/her boss. This client is not only the worst, but also the one who will bring this industry down.

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Hands down #3!!!!!!!!

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3

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3 all the way

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#3 which is my client :)

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3 but what about 4? The client who rewrites or provides a wire or redesigns themselves.

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3

3

1

Definitely 2! From a creative standpoint you have a chance to make something special with 1 or 3. With 2 they'll just chip away and check marketing boxes until no one is happy.

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^ you can still manage that

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