*whispers* Does anyone else have a sneaky suspicion that the quality of their creative work has declined throughout the lockdown?

likefunny
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I think creative output dwindles in the winter too. much harder to keep the brain purring past 5 when it’s been dark for 30 minutes and my eyes are bleeding from only looking at screens for 9 months

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I think that also the back and forth with production companies and directors is not happening as much in isolation. Just finished shooting some stuff remote and the prod co did a good job buy many many decisions had to be made in isolation to make it work remotely. The end product was fine but I think that rapport you build with your team and with the director etc. is lost and details suffer...

I still see some interesting stuff and good work happening but it seems everything is starting to look the same.

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I’ve been fortunate to work with some really talented people and produce the best work of my career, after 10+ years of not great work getting produced. I say that not to brag but to say: keep your head up and keep plugging away. You never know when things will turn.

likehelpful

My momentum is slowly fading. A big part of it is my job hasn’t been fun in awhile. I have nothing to really look forward to and most of my favorite coworkers have left the agency. Pair that with a paralyzing fear that the ad industry won’t ever recover from this because most clients will be penny pinching for at least the next few years.

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Indeed. I have nothing but cat content to show.

helpfulfunny

I told my CD just that: we’re making terrible (but ROI approved) work and we’re embracing it. I said I have zero faith we’re going to make good work ever again. And I have yet to be proven wrong.

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This too shall pass.

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Not sure whether it’s working in isolation, or because there’s zero new creative input anymore, but I can’t help feeling my work is not as good as it once was. 😬

I personally just feel like I've been so overworked, there hasn't been a chance to do anything "good." A CD I know says that in those crazy moments, real growth happens. And he might be right. But I still feel like I've been producing chicken shit with more rounds of revisions that necessary.

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