Who cares the least about advertising and what it does in the industry? Media, account or strategy?

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Jeez this is a negative question. We’re all on the same team!

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Production.

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Media for sure

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Media

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Media. They hardly seem to get credit or blame. It has to breed apathy.

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I disagree, media gets blamed for things they have no control over. Things like ineffective or off the mark creative.

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This is a misleading question. I think Media cares deeply about the impact of different advertising platforms and what they mean for the future of reaching audiences, how deep analytics changes the game (and how it doesn’t), etc. “Advertising” isn’t just the creative.

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Media Director 1: I think you might be overestimating the impact of “contextual” placements. If I’m watching a rerun of Friends, but also happen to be a car enthusiast, what difference does it make whether I’m watching Top Gear or not? If I’m watching Food Network, it might make sense to run an ad for olive oil. But if I saw an ad for olive oil during Vanderpump Rules, it would be certainly no more or less persuasive just because I happened to be watching something that had nothing to do with cooking. I understand that the context is an attempt to guess an audience’s receptivity to a message, but a great commercial will help build a brand’s image in people’s minds whether they’re a prospective customer now... or will be in 5 years from now. I have no interest in, say, buying a Rolex, but seeing those ads over time has helped create a perception of what the brand stands for. And that helps me make judgements about the brand and people who wear the watch. Which is the whole point, really: mass advertising creates a collective understanding of what brands stand for, allowing people to express their individual identity through what they choose to buy.

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Interesting that you left out Creative. To that end, aren’t we all supposed to be on the same team?

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In a perfect world yes we are supposed to be on the same team. The answer is we should all try and have some pride in the final output.

What do you mean by “what it does in the industry?"

Quality of creative, the impact it makes, etc

Im talking about the individuals who work in said departments. And when did i place blame on media? I listed other departments. I struggle working with people who when asked what ads they see they like or activations and placements that are amazing people cant answer. Itd be like asking an nba player who his fave player is right now and he says i dont know i dont pay attention

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