Who did the DTF OkCupid campaign? Was on the subway today and noticed one of the ads had a woman with 3 hands. 😂

likefunny
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WK NYC dawg

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Uh where have you been OP?

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@W+K1 -- what is your problem?

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The art direction/design was done by the peeps from ToiletPaper. Hooray for good design.

likehelpful

obsessed w that campaign. also she’s supposed to have three hands...there’s an element of surrealism throughout the photography.

likefunny

Saw the ad again and noticed she actually has 4 hands. And saw another version with a male/female pair that also had four hands. I think I was thrown because all the other photos in the campaign that have that surreal element tie in so closely with the copy line, but this one doesn’t. “Fall head over heels” doesn’t really equate four arms to me. Kinda wish they were upside down instead. Lol

@OP I think they were trying to be less see-say and more surreal/interesting. But yeah, the photography seems a little disjointed to me; a lot of the photos are in slightly different styles that don’t quite match. But, fuck, it’s better than the stuff I’m able to get out the door, so props to W+K for making an interesting campaign that people notice and talk about

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