who did this? 😂😂😂
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Chief
Made me laugh. I'd put it in my book.
It’s fun.
But I doubt most new parents would use sh*t in their day to day language. I’d suggest: “10/10 WOULD POOP IN IT AGAIN”
You just ruined it FCB1. Are you the client?
My god whoever did deserves a Lion in the new category, “convinced a client to be human”
Holy shit that’s good. Pun intended.
So did Bella 13 months interview other babies? Because it sounds like she is reporting this information in her quote.
Also this was mentioned earlier, that box is the size of a match box. Is Bella a giant baby, or is this not an actual package of diapers, or has Bella invented something entirely new???
So many questions to unravel here, this fake ad is an enigma wrapped in a riddle buried in a turd trapped inside a diaper.
Not a fake ad fyi https://www.pinterest.com/luvsdiapers/_created/
This is great. What's the placement? Snap, Pinterest?
Pinterest https://www.pinterest.com/luvsdiapers/_created/
The thumb is murdering me.
The little hand holding the box too 🤓
Honestly I’m shocked Kimberly Clark had the cajones to approve this. Fabulous!!
One can hope KC is taking notes though.
Would be so skeptical that this is real work if I hadn’t seen it posted on their official Pinterest.
honestly hilarious
This is hilarious, ha ha
This rocks
Love this
PleeEEEEAAAASSSEEE
I’m probably the minority here but as a designer and a parent I think it’s awful. Not the kind of ads I like to see. Obviously someone young and “dope” thought that it would be great to do this and every one played along. This is what advertising has come to? Classless, tasteless and not creative. It reminds of when we were kids and some said shit to get attention and everyone was like ohhhh you said it I’m telling. That’s what this is “ohhh I said it, am I awesome or what.” Desperate for attention and just immature. 👎
Hot take, D1, but maybe you're the one who is immature enough to call people stupid for enjoying a style of advertising that is clearly successful based on the response here.
Luvs isn't going for a classy approach because they're not a bougie all natural super expensive etc etc brand. That's not and has not been their audience.