Who do you think is doing ROI modeling and predictive analytics the best right now? What makes their model the best? We’re looking to level up our analytics beyond the basic dashboard and optimizations and would love to have some best in class examples to look at. Thank you!

funnylikehelpful
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No payment. I want it now, I want it free

likefunnyuplifting

For what? This is vague

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You'll need to pay for them if you want best in class examples.

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I think the agencies, vendors and partners that do it best aren’t doing one thing. they’re showcasing breadth and depth of skill sets, tools, and offerings. They listening to their clients and coming up with creative [data driven] solutions to clients business problems. they’re doing lots of things well.

If it was as as simple as “build MMM” - everyone would do it [or find a partner to do it].

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👆👆This. There's no cookie cutter analysis report. Each one is custom and tinkered to track KPIs for various objectives. The teams work tirelessly with brands to compare data, industry knowledge, and clients' POVs, then meticulously sort and create predictive models.

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We bounced around some partners but no one really had it down like we needed it, integrated nicely, cost was insane, setups a pain.

As of now we're taking the tools we're already using, agreeing upon leading indicators/proxies with the clients, and going off that. Seems to have the same effect in that we have metrics we can measure, and clients are happy, and it's just sooooooo much easier than dealing with all the snake oil.

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