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Strategy&. They have the sexiest projects/clients
Definitely not S&.
Having worked on bunch of projects I can affirm. Nothing strategy about it. It’s going downhill.
There is no more pure plays in Strat work. It’s almost always partially Strat with MC work involved.
Could be Accenture but we always have a MC or TC tail to our Strat work.
EYParthenon
ECG does pure strategy work.