Who does the CD / ECD at your in house team report to?

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CMO

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Head of brand, creative, and merchandising

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VP of Creative

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VP of marketing

CMO

CMO

GM Marketing

VP of Marketing

CD -> GCD -> CCO (also leads clients) -> CMO

SVP of Marketing

VP Brand and Advertising

Managing director

Interesting! In my experience, either VP Brand or VP Marketing, but recently I am seeing more “General Managers” and “Head of Creative Services” who are more operational managers and don’t necessarily have a copy or art background. I’m a little prejudiced but whatever works. All organizations are different.

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