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In-House Politics VS. Agency Politics. Discuss.
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CMO
Head of brand, creative, and merchandising
VP of Creative
VP of marketing
CMO
CMO
GM Marketing
VP of Marketing
CD -> GCD -> CCO (also leads clients) -> CMO
SVP of Marketing
VP Brand and Advertising
Managing director
Interesting! In my experience, either VP Brand or VP Marketing, but recently I am seeing more “General Managers” and “Head of Creative Services” who are more operational managers and don’t necessarily have a copy or art background. I’m a little prejudiced but whatever works. All organizations are different.