PR and Communications

Who is the most creative? FleishmanHillard? Weber Shandwick? Edelman? Golin? Hill+Knowlton? Burson-Marsteller? Ogilvy? BlueFocus? Ketchum? MSL? How do they fair against creative agencies?

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Not FH, that’s for sure. I’d say Golin and Weber are good ones, but depends on which office works on the business. Edelman is a machine but everything I’ve seen lately has been pretty snoozeworthy.

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Burson-Marsteller is the worst place of all the worst places in the world and should be erased from existence

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I think it depends on what you mean by creative. Do you mean they come up with creative ideas that will gain traction in the earned media space? Or that they create tangible creative assets - like online films - they can produce? Or are you asking about culture more generally?

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