{ "media_type": "text", "post_content": "Who out there is doing well with their digital marketing? What are some lessons you've learned and effective strategies/things to avoid?", "post_id": "59da879f7c72b40011ae9312", "reply_count": 5, "vote_count": 5, "bowl_id": "599feb177c057d0010be0554", "bowl_name": "Financial Advisors" }

Who out there is doing well with their digital marketing? What are some lessons you've learned and effective strategies/things to avoid?

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Have had pretty decent response from digital. Problem ive seen,compared to direct mail, is digital marketing sees a much larger drop-off in people actually showing up to events than direct mail. End of the day, it's still been more cost efficient cost per lead than direct mail. Just from my personal experience.

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Also, Certain days work better than others. And really need to call the people the day you get the digital report of who has registered for event. I found the area and market your in can change "best practices" that worked somewhere else.

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Not yet but it'll definitely play a part in what we do. Starting from scratch in our online presence, we just went independent in February.

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have you tried google ad words? That's supposed to be pretty straightforward

I have partners with Vestorly the last 18 months. They provide a secure portal which allows me to upload my client and prospect contact list. Vestorly provides compliance ready content which is emailed weekly to both prospects and clients. They also load that content to my web page and my social media feeds. It is hard to quantify the return, but I have received lots of positive feedback from clients and prospects alike. Vestorly also allows me to send emails to chosen clients if any type of market panic strikes. I used it when Brexit hit and caused the market to drop in the short term. The end result is that I had 0 panicked clients call!! It is not cheap, $400 per month, but so far has been worth the expense.

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