In your current agency, who owns brand strategy implementation and brand experience across channels (storytelling [communication goals & brand narrative], brand content recommendations, tactic ideation and approach, user experience, etc.)?

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What’s the difference between a Brand consulting firm like Prophet or Lippincott and an agency like IPG Mediabrands or Publicis Media. I just started my career in marketing and didn’t realize how much we rely on agency partners. The agency’s do lower funnel work, but they also do strategy, which made me curious on the difference. Sorry if this is a dumb question, I’m a fresh undergrad!

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Any good resources for learning…and implementing digital strategy and social strategy?

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Trying to convince a brand to do some good in the world. What are some segments of the population that have been disproportionately affected by COVID? The more specific the better

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Resources for doing strategy for UX or design? I’ve only worked on integrated campaigns. Thank you!

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Any B2B strategists here? I recently moved to the B2B from the consumer side and am used to 3rd party research like MRI & Mintel. Are there any providers out there that have B2B research data to leverage? or are most done in house?

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Copywriter very interested in leaning more into strategy. Any recs for learning sources, podcasts, online courses, etc.? (Beyond connecting with my strat department)

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There are people coming and going everywhere. Lots of options at my level and I’m trying to see what the current status is of the NYC based shops because it’s hard to tell. where do you think the best place for is for strats right now? Culture leadership opportunity to grow, etc?

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Is it normal to have an extremely difficult time getting a job in brand strategy?

I have about a year's experience in the role but I keep getting rejected after final rounds even when I have people pulling for me within the department, consistently improve my elevator pitch, ask plenty of relevant questions, try to connect with interviewers, etc.

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At what point do you feel it is necessary to trademark a product or new tagline?

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I’m newer to my role and trying to explore my media planning options. In that space I’m primarily familiar with comscore and Kantar. My main goal is better understanding my target audience for my clients. I.e. interests, affinities, networks/tv shows, demo, etc. What product have planners had good experiences with?

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I am trying to understand the major differences between a planner and a strategist. I always thought planners just deal with media planning and strategists are more high level but wouldn’t an Associate Director or above in planning be doing the same as a strategists? What would a senior strategist’s day to day responsibilities be inclusive of? Asking for a media agency side perspective but welcome other sides too if any. Thanks!

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