{ "media_type": "text", "post_content": "Whomstever among you was responsible for putting Nick Offerman in a campaign for JB Weld... you deserve a raise", "post_id": "5b704bccc37dee0013d5ecd9", "reply_count": 5, "vote_count": 7, "bowl_id": "594f0b7a1753b200102d1a8f", "bowl_name": "Creatives" }

Whomstever among you was responsible for putting Nick Offerman in a campaign for JB Weld... you deserve a raise

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@OP You probably think Bob Villa would’ve been “brilliant” too. He has a beard and wears flannel as well. 🙄

likefunny

It’s a great campaign. I also think it’s great that they convinced the client to not have Nick day a single word to camera.

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@copywriter 1 - just because something is obvious doesn’t mean it will be executed well, and besides, Bob Vila is too obvious. Instead of his handiness being a feature and secondary to what Vila is known for, Offerman is an advocate for DIY and building things in addition to and in association with being a very funny actor. He also doesn’t do product sponsorship hardly ever, and he has a new show out about building things, so - this is smart from a planning -and- creative -and- execution standpoint Also what are you “quoting” when you say “brilliant”? I didn’t say that. But let me retcon it for you into being correct - it is so simple and obvious and well-executed, it is brilliant.

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Seems like a pretty obvious match if you were asked to use a celebrity

Agreed, that campaign is awesome

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