Who’s the AOR for 7-Eleven? That creative = 🔥. They feel cool now.

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...until you walk in and see what a 7-Eleven actually looks like.

likefunny

Sausage biscuits and doughnuts nommm

Fun, but it’s really just a lot of trendy people dancing.

Which has become its own subset of advertising these days.

likesmart

The execution and craft are great.

But creatively it’s just a music video that starts off with someone buying a big gulp. There’s not really too much more to the creative/story.

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360i

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I mean if you shell out money for Harmony Korine, yeah. It looks pretty cool.

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CD1 you ever been to a 7-11? It’s already a hangout spot. Just not with the types of people most of us want to hang out with. 😉

likefunny

That creative looks fire no lie.

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Looks cool. No idea though. I do like “take it to eleven"

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About time 7Eleven leans into the nostalgia a bit. Every millennial remembers going to 7-11 and grabbing a slurpee on a hot summer day.

Also intrigued that they’re shifting their business a bit. At least in NY, 7Eleven is a convenience store, but I’m seeing more and more 7Eleven gas stations pop up. Wonder if they’re going the route or WaWa and Royal Farms

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