Why are Art Director CDs always the bitchy ones? Almost every one that I’ve had, maybe out of 14 different cd partners, has been the bitchy one when it comes down to really granular and unimportant things vs the bigger ideas. Like it’s a comp and I’m presenting you 6 scripts in the first round, why do you care if it looks like crap the idea is good?

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I haven’t met a bitchy AD CD. only copywriters seem to have an attitude problem

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I work with a bitchy cw ecd that really nitpicks art direction in the first rounds. And it’s annoying.

On the other hand it’s your job to show them that at least you have a solid idea of how things are going to look moving forward.

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You bring comps in first round? 👀

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