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That old 737 aesthetic
Additional Posts in Advertising
Chip on your shoulder for the win
Advertising scene in Atlanta. Thoughts?
BAE = Bacon and Eggs 🍳 🐷
Laid off at Ogilvy yesterday
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Because the consideration window for a vehicle is long for big ticket items and if you go dark you risk falling of the list. They may not be advertising for a sale today but for a future sale when they do have cars.
@Strategist 2 how many things should you know that you don’t? Happens to everyone.
Rising Star
Everything above, also, they’re a big iconic brand because they constantly advertise. It’s as much about maintaining affinity as it is direct response/immediate sales.
Shouldn’t CDs know how advertising works?
Guess not lmao
Pro
Out of sight, out of mind.
A lot of the spots are negotiated a year ahead of time. Also, some sponsorships for sports and things like that are basically pay for the sponsorship and the ads are included.
Stay on people's mind and warm them up for the purchase.
There are still plenty of people willing to line up and wait for vehicles as they do come into stock, and those advertisements are for those individuals.
Not all advertising is designed for selling. Advertising can also serve as a brand investment. Keeping a company in the mind of a customer, stakeholder, shareholder and potential customer.
Bahahha wow lol That is some serious shade
Really?!? I guess it has been so long since I bought a car that I don't even know what is out there.