Why are fragrance ads always an LSD fueled fever dream?

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https://twitter.com/perfumeads/status/966645505353748480?s=21

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I worked in that industry and all I can say is, truth!

Because fashion is its own industry and it plays by different, LSD-fueled rules.

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I’ve always wondered what the creative process is like for perfume/fashion advertising. It just seems like such a different product from the conceptual stuff most agencies do.

I’d love to do more of that kind of work but have absolutely no clue what kind of strategy/creative ideation goes into it.

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Not much especially if it has a celebrity attached to it. Then it becomes about what they want to do and post-rationalizing.

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