Why are people so bent up on my art direction when I'm applying for junior writer roles?

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Because expectations have grown due to ad schools and accessibility to tools that allow you to comp up shit.

There used to be a time when it was typical for copywriters looking to get in to have work that was good but clearly not art directed. The expectation now is making things as polished as the work made by copy students who had access to art direction students. Or work from writers who learned some basics of Creative Suite. Why? Because they’re competing with you. It is what it is.

If you already have the concept and executions, hire a designer to mock them up. MakeAdsWithMe has a list of them.

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If it’s so distracting they’re not focusing on your words, that’s a problem. If it shows you don’t care about art direction or can’t evaluate art direction, that’s a problem. If you think people are being “so bent up” rather than trying to help you get a job, that’s a problem.

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It's not quite that bad but you can tell an art director didn't do it. I didn't have an AD to help with everything. I care about art direction I'm just not good at it.

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Presentation is everything in advertising. Get an AD friend to mock up some decent layouts.

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Posting for a friend.
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