Why are some companies so resistant to having a CM?

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Most companies don't fully understand the role of a Community Manager and what they can bring to the table

Some think that their customers are not active online, or that they are not interested in interacting with the company online, so why bother on hiring someone to manage their communities

People who aren't active in online communities themselves often don't see the value in them. That, and the slow ROI can push community management to the bottom of the priority list.

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Additional Posts in Community Managers

How are trolls so persistent! It’s like a game of whack-a-mole. I'm open to hearing this group's tips and tricks for managing this part of the job!

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Have any remote workers decided to work from abroad? How is it going?

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Do you prefer to manage physical or digital spaces?

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How did you get started in your career as a community manager?

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Half the time it feels like my job has become customer support instead of community management. Suggestions on how to bring this up to my boss?

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I’m having disagreements with the social media manager about what sort of content to focus on. At your company, does the community manager usually get the final say?

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We’re struggling to find a bilingual hire with experience as a community manager, so we need to look at people who haven’t worked in the field before. What skills should we prioritize?

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People love to speak negatively about social media. What do you think is the biggest positive to come out of social media?

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Do you agree that empathy is the most important trait for a community manager to have?

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What questions should I ask a candidate during an interview for a community manager job?

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What software tool has made the biggest difference in saving you time every day?

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I really enjoy my job as a social media manger, but at times I find I am expected to wear multiple hats in a variety of departments I am not even experienced to work in. I wish employers would change their dymanic of what a community manager is.

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Is it possible to become a community manager without a degree?

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How do you explain to people what you do for a living?

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I’m interviewing with Amazon to be a Community Manager and I wanted to know what the interviewing experience has been like for other folks. How long was the process? And what was the salary range for a CM at Amazon?

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