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Why did BBH lose Playstation?

likehelpful
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They didn’t want to participate in the global jump ball scheme. They also shared the decision with the entire agency as they were making it. Everyone was unanimously for it. That never happens by the way. The leadership changes were outside the business and had nothing to do with it. The ceo was a fraud

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Would be willing to bet it had to do with all the changes in leadership at BBH

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What exactly did the ceo do? Interesting that you say fraud as I got the impression it was something “me too” based... but that wasn’t reliable info

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Where did they go?

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I know some creatives and account people that worked on it and subsequently quit. Apparently that account is was a nightmare.

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