Why did BBH ny and la merge as BBH USA? Was La office doing poorly?

likefunny
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Both offices are imploding so they shuttered LA and made up a story about how they are BBH USA now assuming everyone is too dumb to realise.

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This +1, That -3, =?

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From my understanding, a lot of leadership/management left prior to March of last year, then the remaining left last year. Only a small group of ppl left in LA, but they’ve been working directly w the NY office.

likehelpful

@GCD 1
My understanding was off, my apologies, thanks for clearing that up.

Happy Labor Day weekend!

The NY CCO has been in LA the whole pandemic and didn’t want to move to NY. A smaller business model with fewer clients means it made sense to consolidate both offices.

likehelpful

Does the groupe leave them alone for the most part? Do they have to use marcel

likesmartfunny

CD1 and ACD1 Le Truc seems interesting. We’ll see if anything comes of it. Good people seem to be going there

Yeah I heard they let everyone go in LA

*most everyone

helpful

This is the most classic Arthur Sadoun spin job. They mashed into “one entity” because both offices has shrunk dramatically and lost most of their clients.

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