{ "media_type": "text", "post_content": "Why do digital advertising strategy roles ask for writing samples? I’ve come across this requirement a couple of times now and everything I’d write as a strategist is client-specific and confidential🤷", "post_id": "5e680b1f10fbdf001b493bd1", "reply_count": 3, "vote_count": 2, "bowl_id": "58f8034eae9f610010f86443", "bowl_name": "Job Board - Advertising" }

Why do digital advertising strategy roles ask for writing samples? I’ve come across this requirement a couple of times now and everything I’d write as a strategist is client-specific and confidential🤷

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Posting as :
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They want to see how you think, know if you can effectively communicate, see if you can put a sentence together, etc. You can cross out the client as well as any confidential information and still preserve an example of your writing skills.

helpful

Creatives call this a Tuesday. They ask for samples because of a high number of strategies can’t express an idea in one sentence. You need to prove you have good chops. Send just excerpts, in a password-protected PDF, via a WeTransfer link. The WeTransfer link expires after 7 days. Tell them the PDF password over the phone or in a separate message.

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Yeah it’s totally normal for creatives but new for me as a strategist. It’s smart for recruiters to ask for samples from strategists though, to your point. Love the WeTransfer link idea, thank you!!

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