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Hey, Fishies! We’re launching our first Interview/Q+A series "Portfolio Rewind: Would You Hire You?"
Like a portfolio review in reverse, creative leaders will share work they created when they first started out and critique it as if were a book that had just landed in their inbox. Then, tell us if they’d hire their younger selves knowing, and expecting, what they do now.
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Hi All,
Has anyone joined Accenture early and recieved joining bonus.?
I have been recieving mail like if I can join in this month I will get bonus as well as notice period buy out amount reimbursement.
But they are not mentioning JB amount before I confirm them when I can join.
I have 11 fixed offer, how much I can receive JB if I join month early??
Accenture IndiaAccenture
Why is Abbvie tanking?! Don’t see any news
Anyone on H1B here at Wells?
Additional Posts in Advertising
Just realized it's not Friday ☹️
Millenials < Chewbacca
Going in house is the move, right?
Chief
New to Fishbowl?
unlock all discussions on Fishbowl.
Give it time. You’ll see that chasing brands you want to work on is way more frustrating. You get a brand you love with terrible clients leading it and a hack CD dictating the work and it loses its luster real quick. Or maybe the work that made you love that brand was all done by someone or someone’s who are long gone.
If you follow the people, you have a better shot of knowing what your work experience will be.
They can leave, but it’s all about playing probabilities.
There are few brands that put out consistently good work despite the team working on it.
There are plenty of good people who’ve made great work across a ton of brands.
Build your career how you want. Just sharing that in my experience you have a better chance of enjoying it if you follow good people.
The audacity and sheer ignorance!
A) AUDACITY
A good ECD/VP is more than a title…. they’re a friend who gets something out of seeing you succeed and helping you avoid the mistakes they made when they were juniors. You may be young and edgy and smart, but that doesn’t beat decades of experience in the industry you’re only beginning to learn.
B) IGNORANCE
It’s a glamorous industry but it’s still a job. You’re paid to create the next Nike, not be entertained by their brand…. Which was probably created by one of those ECDs you seem to doubt. Further, there is nothing like the excitement of building a brand from the ground up. YOU make the brand you want to work for. If it ain’t happening in Job 1, try again at Job 2
Chief
Yes brands should apply to work with you
What a refreshing take on the industry from one of the all-time greats.
Pro
Thanks for stopping by to prove my point, your honor
Rising Star
Is that you, Associate Copywriter?
Chief
But serious OP; you are associate copywriter, right?
Rising Star
If you think you can only make good work, or work you like, on a very specific set of brands, you are in for a long, hard, and likely unsuccessful career full of blaming other people and things for your shortcomings.
Rising Star
I can tell by your attitude here that you're probably gonna be miserable regardless. Good luck. Try not to bring too many people around you down with your shitiness.
I’ve found the most opportunity in the brands no one else wants to work on.
No, when I worked agency side. I found that big brands that I wanted to work on always had strict guidelines that you couldn’t deviate from and only approved of very formulaic (and pre-tested) copy.
It’s honestly similar here at UMG, good artists have a vision and don’t take direction from their label in terms of how they brand themselves or around audience engagement. It’s an outdated business model.
To the original point of your post though, good leaders open doors and remove barriers, if you have a shit leader but you work on Spotify, do you think you’re going to get the opportunity to do groundbreaking work as a jr?
Chief
So… you want:
- great WLB
- great pay
- a great mentor
- creative opportunities
- only work on brands you like
- not actually building the brands, just making things you enjoy
Of course. You deserve it. You are a delicate flower. Never let reality get in the way of that buddy. 🌸
Pro
I actually have most of that already. Notice how this post didn’t at all include my personal situation and was simply a criticism of what certain people, especially on FB, value. But thanks for the ad hominem, buddy.
Rising Star
👀 👀 👀
Pro
Not you VP1 you’re special
Generally speaking, the senior leaders who post all the time are pundits. They may have cults following them but they’re busy promoting 1 product- themselves.
Brands who have done great work tend to have management and/or cultures in place that gets them that work.
But, at the heart of that relationship is probably a senior creative who has earned the trust to do good work with that brand and the discerning eye to know it when it gets presented to him/her by junior creatives. And the patience to help shape it.
To me, it’s about finding that relationship- between you and your cd and also between your agency and the client, that will allow you to succeed.
I will say that selling the next great Nike spot is a lot harder than selling the first great spot for a brand. And the best accolades you will get for that Nike spot is not messing up what the people before you established.
Yeah, I feel like you kind of have to be able to drink the kool aid for any client if you’re going to do good work for them. And if you actually like the brand, it’s a great start.
A good cd should inspire you and help you feel that opportunity (and seize it), rather than just use you to make the work go away. But I’d be careful about appreciating who you work for as much as what you work on or where you work. Being in the right scenario is hugely important if you’re not one of about 3 people who are so naturally talented that they don’t need all that support to be successful.
Chief
The answer to your question is simple OP - even on the best brands, you’ll never make anything good or fun with a terrible leader running the team. Bad ECDs couldnt sell the best CMO a good campaign.
A truly good ECD or CCO (there arent many of them) makes a massive difference. They can help you make work you love, even on brands you dont love. And if youre lucky enough to work with one of them on a brand you do love? Youll do the best work of your life.
So if you follow good leaders, you’ll make good work and have fun doing it. Sometimes thatll be on brands you love, sometimes it wont, but when you’re in that situation, you dont really notice.
Cool cool. Way to spur a healthy and helpful dialogue
Ah yes, but most brands also suck.
You should bring this up when you interview for Nike
Pretty sure a lot of people would want to work on Nike. Maybe you don’t. Which is fine.
Clout, exposure.
Kissing 🍑
I don't really see that people want to chase leaders instead of brands. I think it's a good mixture of both
I’m sorry. I’m not sure I understand what you are trying to say.
Chief
It’s probably us.
Because most internal brand teams suck and you spend immensely more time with your team than your brands. I was a schmucky, entitled Junior like yourself not that long ago. If you don’t love your superiors just put your head down and grind and get out of there once you build your book up a bit.
Not condescending mate a schmucky Junior creative is totally a career phase many of us have, denial is the first step!