Why do you like the line “Drivers Wanted” ? Please elaborate

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When it launched it was "On the road of life, there are passengers and there are drivers. Drivers Wanted " then it was eventually shortened to Drivers Wanted, but the context helped.

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Because it makes the consumer feel like they are superior to other people if they buy the car. It implies that they are looking for “real” drivers who know about driving to drive their cars which implies that their cars are superior as well

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Or just a Lyft banner ad

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It makes me feel like a trucker

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It does kind of make VW seem desperate

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I would rather be a passenger than a chauffeur

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Nice one Ad1!

I don’t think it’s a great line tbh

It’s a legendary VW campaign. Really awesome old school ad work

What were the ads themselves? I forget

It literally now means we're hiring drivers for lyft, uber, city bus, etc.

Distinct In-Group and Out-Group, promotes tribalism and identity. Plus a CTA that forces a choice, all in two words. What more can you ask for?

Thank you for all the perspectives 🙏🏼

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