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It bugs people because the industry has started judging people on their side hustle, more than being a good creative. And honestly, you’re gonna hate this, a lot of people with these side hustles aren’t good creatives. Some are, don’t get me wrong. But when you’re a good creative and all of the sudden you’re getting overlooked because you’ve only been focusing on being a good creative, you’re gonna he annoyed. And in a hypothetical, if two people have equally good books, and you get passed up because the other person has more followers or is a painter, you’re also going to be annoyed. Whether you should be or not. Since side hustle or not, the work and the person are all that should count. Just not the case anymore. Hence the annoyed people.
It’s the word hustle. I hate it
Urgh - “side hustle” is almost as cringeworthy as job postings looking for a “rockstar"
Who has time for side hustles?
Agree with all of the above. I put my all into my work and I'm usually pretty tapped out afterwards. Anything outside of work I want to use as a source of unwinding and relaxation. I don't want to be judged because I look like I'm not good at "juggling" multiple things.
I don't want multiple things. I'm already doing what I love. Why should I feel guilty for that being enough for me? Not all creatives love being stretched thin or having their hands in various buckets. If that's what you like, awesome. But if it's not, that should be equally as awesome.
These days, I prioritize peace over everything.
I wish it felt less like a mandatory in this industry. As if your taking up most of my waking hours and many weekends isn't enough. You really need me to spend my personal time doing shit to impress you, too?
My side hustle is helping my kids with homework, washing some dishes before knocking out two episodes on Netflix and investing any spare money in uncomplicated but prudent financial instruments.
It’s lit, fam.
My activities away from work aren’t “hustles” they’re hobbies. I enjoy them. They go under personal interests section on an application, but I don’t do them for recognition or job advancement. That’s why I dislike people suggesting I need to have “side hustles”.
Side hustle
Because being a full time creative and mother is enough. I’m great at both. A sid hustle would make that impossible and I really don’t need to be judge because of what I’m prioritizing.
Well being a working parent, I legit have no time for side hustles so... I would also hazard to guess that it’s men judging people for not having the side hustles since they’re not the primary caregivers.
Listen, if you want a side hustle, that’s great. I just don’t think someone’s career should be held hostage to what we do in our scant off hours. I like to spend time with my kid and read and remodel my house. You want to do something else, that’s cool. But people bringing it up as a requirement for a job is insane.
I swear to god if another mother f**ker says ‘side hustle’...
The glorifications of side hustles are gross because it promotes the gig economy and fetishizes the need to work multiple jobs and have multiple sources of income to earn a living wage. Cool if you do what you love and make money on it, but to judge someone for not “working more” or “being more passionate” because they aren’t scraping by enough in their salaried gig is a bleak. Capitalism shouldn’t force us to work a full time job plus a “side hustle” just to earn worth
I like Jeff Goodby’s thoughts on trying to find out who people are in the real world, not just within the echo chamber of advertising. In job interviews he asks people “What do you find brilliant in the world outside of advertising?” It doesn’t have to be a side hustle, it can be your love of French New Wave Cinema, or your encyclopedic knowledge of garage rock.
If you are talented, chances are you have another creative outlet besides what you do at work. That's because for the truly talented, because of the nature of the industry, you are not being challenged creatively at work. When I work on my own art for instance, I'm the king of my shit. No outside opinions from a creative manager and no client feedback. An innate need to create is what separates the artist from the creative. If you make money off of it on the side, more power to you. This is where the tension comes from. You're surrounded by people who don't know the difference between art and advertising. Put them in front of the Mona Lisa and they'll need a brief to understand what they're looking at.
For everyone who shits on the “side hustle"—admittedly I hate the name myself— I bet you know two or three people with them that you’re envious of. Advertising is a draining industry, and even when you make it home it can be hard to shut it off. For many in advertising, working in a creative manner outside of work is their escape from the art for commerce that we sell. When I first heard about side hustles and how I was supposed to have one I was taken aback because honestly, I thought advertising was my side hustle. Now I know it’s trying to find a full 8 hours of sleep every night. But having something to look forward to and work on once the day is over can help make you a more motivated and efficient creative. If you have a side hustle, great. If you don’t, just as great. Let’s just be sure to understand why it is someone might want one and why others wouldn’t.
I was told in an interview “I judge people by their side hustle.”
My side hustle is hopefully my ticket out of advertising, so judge away...
A lot of parents here seem salty about the fact people find side hustles to be fulfilling projects. Ain’t my fault your only side hustle is wiping butts.
I see how having a side hustle is appealing to recruiters or cds who are hiring, but it becoming a mandatory just seems like a way to continue to undersell ourselves. I work long hours. I don’t make enough money. And now I’m saying my ability to perform my job is still not enough to warrant a hire. I have to have some weird weekend hobby i can parade around the office to act as personality decoration.