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It’s hard because it attracts the overly competitive consultant/MBA types who think this is their chance to make up for lack of technical skills and break into tech by getting into product. It’s an overly glorified role and companies don’t need many product managers - only about 1 for every 5-10 engineers which means the bar is high.
Are you applying for jobs where you meet the minimum qualifications? Keep in mind most job descriptions also have preferred qualifications, this is to narrow down prominent roles where companies like Meta receive hundreds of applications for. Meeting both MQs & PQs offers a higher chance for visibility. And of course referrals guarantee an actual recruiter review your resume. Best of luck!