{ "media_type": "text", "post_content": "Why is grammarly free? How do they monetize it? Hope users write confidential stuff that they then have access to?", "post_id": "596c36ab0ff3f000169dfeb7", "reply_count": 4, "vote_count": 1, "bowl_id": "552d1d24dc1c586b09d2d051", "bowl_name": "Consulting", "feed_type": "crowd" }

Why is grammarly free? How do they monetize it? Hope users write confidential stuff that they then have access to?

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OP - there is a premium version available that charges $11-$30 per month depending on the length of commitment. Like any other software platform, the mgmt team wants to build the user base to collect more information. In the case of Grammarly, having more users is even more essential to the product than say, Slack - the error detection features likely rely on ML algorithms, and because of the quirks of natural language processing (e.g., colloquialisms, industry specific language), they most likely require even larger data sets than usual.

In the future, I can see Grammerly trying to add more languages to its platform (e.g., French) and then selling to a large strategic such as Microsoft or Google that will not only look to integrate the product into its word processing but also purchase the underlying technology, which is likely very advanced. (The M&A business case using the latter could be said for a number of enterprise software companies). Or it could try to grow independently, though penetrating enterprise accounts could be challenging and organic entry into adjacencies could prove to be challenging.

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There is a premium version... freemium model.

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Or it could just go belly up like a lot of tech companies

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How could it be anything other than free? It seems to be a more polished version of spell check, which every email system and word processing program has built in. Who would be willing to pay for it when they have a proven free alternative available by default?

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