Why is the Chicago market so dry the past 6 months or so. It’s a little worrying.

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It’s everywhere. Agencies can’t afford staff because they’ve painted themselves into a corner where they’re ridiculously bloated with unnecessary staff and salaries, racing to the bottom in terms of undercutting costs, and overpromising without having the staff to execute because they can’t afford the staff because they’ve undercut themselves and so on and so on.

Oh - and their incredible inefficiency is being shown up by smaller operations and in-house outfits. The work is still there, it’s just not coming through the bloated agency model.

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Business is rough right now. Lots of scope reduction without big business wins on horizons

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I feel like this is almost as bad as 2008. Idk if anyone else shares my thoughts on that but it just seems impossible to find a job

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Yes I’m trying other cities now. I’m having more luck

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@OP - also look on the bright side. As a creative, your skills inside the agency have been shat on and undervalued on a steady increase over the last bunch of years. The creative output - the product an agency sells to market - has been sacrificed for billable hours. And now that creativity can be done more efficiently - minus the ridiculous amount of agency billed hours - look to places recognising and valuing the creative output for what it is - their product. Just don’t expect it it be in these crumbling agencies.

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☝️yup. Shrinking creative department’s budget out of proportion to less useful departments is an issue for sure

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Have you tried other cities ?

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Ad2... do explain 'less useful departments' - ad1 has it right with the bloated ad agency model. Different sizes and types of shops, yes, even media agencies can create and execute now. Production shops have strategy and aren't waiting around to go through ad agencies anymore. Publishers are releasing the same producers that create shows and content that have grown loyal audiences direct to brands. Cwop- your skills are needed. Maybe just not in a bloated agency model.

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Looks like Booth has at least gotten as far west as London!

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