Why is Verizon the worst client? Not rhetorical

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Telecom is the worst industry

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Do you like getting screamed at every single phone call?

likefunnysmarthelpful

They change their offers every couple of hours and they only do promotional. Get ready for 24/7/365

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I know someone who is going in-house there. I’m scared for her.

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A few reasons:

This is the lifecycle is a typical project:
- Present the creative
- 7 rounds of revisions and feedback. Brief changes about 3 times in the meantime.
- Land at original creative with 2 minor edits

Procurement makes getting anything approved like pulling teeth. Yet all the waste comes from the client side so it’s a waste of everyone’s time.

Lack of risk taking. Test everything to death so you end up with the most vanilla idea ever to please focus group participant #7.

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Nope, fintech.

As someone working with telecom, all of this applies to all telecom carriers, my god.

It’s gotta be the pharma of clients,

likesmart

Because it’s a LOT of work, and the target is always moving. Always a new phone sale/new phone plan that can change at a moments notice.

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McCann just lost them right? Who is the lucky new partner? Another IPG?

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McCann didn’t lose them. Not sure where you got that from

Arrogant and love to pit their agencies against each other

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I’ve been told that the week spots are set to ship, they pay to keep an editor available and in studio nearly around the clock *just* in case the CMO has changes. It’s insane.

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Verizon sucks the life out of everyone. Even post houses will confirm. If you ask “what’s the worst account there is?” they’ll say everyone is bad but there’s a huge gap between Verizon bad and others. I don’t think AT&T for instance is as bad. I don’t think it’s a Telecom thing. (Except someone above said Sprint is worse, so what do I know?!).

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Back in the day they used to make us fly to NYC from Boston for in-person status meetings every Monday morning at 9.

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Damn

Confirmed.

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