Why is your job hard?

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As a strategist the scope of role has expanded greatly. A planner’s job used to be dig for insights, study the competitors and write the brief. Now my job spans managing new forms of research and data, understanding company structure and building frameworks to influence it, analytics, instigating programmatic tests, keeping up with new social formats, bit of UX, bit of shopper marketing, loyalty programs, activations and occasionally input on NPD... oh and can you write that Effie when you have a moment.

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Lack of process and communication

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Honestly the only difficult part of my job is being in an office 8+hrs a day

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Limited budgets vs expectqtions

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Clients don’t know what they want or share the same goals internally.

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Vague briefs

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Everything is a crisis that needs to be solved IMMEDIATELY

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Right, “What do you do all day” is different from “Wtf do they do all day,” which implies condescension, aka “We work harder than them and they don’t understand the shit we go through. I asked the account/PM for the assets 5 times in the past week, wtf do they do all day.” -> an example I always hear

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Lack of communication in a way that all feel respected. As well as higher ups understanding the difference between a leader and a boss

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People

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My anxiety

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Trying to keep an interesting brief intact past client approval (which my account people insist on under the guise of efficiency) is almost impossible.

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BECUASE NO ONE CAN MAKE A DECISION!

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Because I'm always trying to find another even when I'm at one.

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Mean girls.

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Clients

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No brief. No direction. No defined process.

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To help educate against the common misconception: “______, I mean wtf do they do all day?” This is not a contest.

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That's a different question from What do you all day

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It isn't. I need more responsibility.

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