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What’s better, the pay in NYC or LA?
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I think it starts with the financial barrier and lack of opportunities at the early stage. Like for a creative you almost have to go to a portfolio school or at least a university with a good program. Shit is expensive. I was fortunate enough to take out $$$ loans. I know some talented diverse creatives who didn’t go to a portfolio school but it’s very rare. So can you afford the $60k plus to go to school for “art”. It’s slowly changing and places like W+K have programs that get non-traditional students into the ad world, but even that’s super competitive. I think most agencies (at least in NYC) are making strong efforts to recruit diverse talent, but so is google and every other hot shop & start-up.
A lot of people will tell you how much it’s changed and to stop complaining but I’m not one of them. 😐
Easy. Racism. Why people who would prefer that their schools and neighborhoods be all white would make the workplace an exception, I have no idea.
But most are.
The systemic barriers (awareness of the industry, unpaid internships, portfolio school) + the referral system of recruitment + the subjective nature of our industry amplifying unconscious bias
However, there are plenty of programs and initiatives and brave individuals working to change this and making significant progress.
I know there’s MAIP (which if I recall tries to help diverse students find internships, but I think they only help college students)