Why would AKQA takeover Grey? Grey seems to have a much better name.

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I think a lot of people are reacting more to the legacy of the name, than the name itself. Grey has won agency of the year twice, they do huge budget projects with the world’s biggest clients, they always have 2-3 super bowl ads, they have big name CCOs, etc... AKQA is no slouch creatively, and theyre doing quite well, but they just dont have the pedigree and history of huge successes

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Grey/AKQA works as the official merger. People will pronounce it as GreyKQA anyway. But on paper both names get to stay. The slash works well with the y and the A. Better than the current confusion. Better than the punch to the stomach to the Grey brand.

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originally the plan was to drop Grey altogether. No way that AKQA is a stronger brand. And although Grey in the 80s was an embarrasing place to work creatively, they regained status when Tor Myren was there...stupid move to get rid of it and I am sure clients like P&G were outraged that the young digital people will take over especially given that they have had serious and rightful questions about whether any of that shit actually works for their brans.

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I can’t think of anything AKQA have done in the last 10 years.

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Funny, honestly don’t know what actually comes out from Grey. Since it’s all TV.

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GreyKQA sounds better

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Isn’t. that a radio station? 😉

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Grey is more traditional. AKQA leans to a more promising future, especially since everything is heading towards a more digital market. Makes sense.

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💯

The digital > traditional agency “merger” paid off well for Mark Read and WPP with VMLY&R. Of course they’re gonna do it again.

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Now do Wunderman Thompson.

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What about Grey has a much better name? The sound of it?

Fair enough.

AKQGrAy

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