Wieden Kennedy is doing wonders for McDonalds. The burger/extra napkins spot just came on 👌🏻👌🏻

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Okay I just watched it annnnd I feel like anyone could’ve made this spot? I always wondered why they used Brian Cox considering his most well known role right now is being Logan Roy, a billionaire. All I can think about is a billionaire selling McDonalds which... feels odd

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Um his best known role is Captain O’Hagen, thank you very much.

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I feel like these spots get dumped on a lot, but I find these spots to work really well and genuinely make me want the food. No grandiose promises, no gimmicks, no stock footage-esque groups of people in fedoras, just plain and simple food. The tone feels right and relevant and the food looks great without it being overly styled

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You’re spot on. It’s just good solid work (on a massive business that will sustain your agency). Everyone criticizing this needs to realize a better benchmark is Verizon or State Farm or Comcast, not BK stunts. It’s so hard to do well on those brands but they can pay for your whole agency.

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If Havas made this work we’d all laugh and call it terrible. Wieden makes great work 80% of the time. This is the 20%. Don’t fool yourself.

likesmartfunny

Can’t tell if you’re being sarcastic, but ragu/bertolli, carls jr, and coca cola brands come to mind.

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It’s...fine?

likefunny

Came here to hate on it just because— but then I watched it. So simple and so good. Maybe Wieden’s special sauce (no pun intended...jesus) is that they figured out how to get their clients not to jam a million RTBs in their ads.

likesmart

^^^ This

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I mean... it’s better than what they had. I wouldn’t say wonders. If they pulled out some BK level creative, then I’d get it.

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BK stuff is purely aimed at Cannes. That’s it. Never heard anyone in the real world talk about it...except Mouldy, a little. But I couldn’t tell you what the brand voice is. Wieden are masters at that. Longevity and brand love.

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Yeah it’s some nice writing. It’ll be a year or two I think before they have some game changing work, McD is a slow moving beast. The work has definitely gotten better though, cheers to them.

likesmart

agree. getting a behemoth like mcds to have atleast the beginnings of a voice is a small battle won.

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This work is completely mediocre. Maybe sub par. Arby’s did the same thing better with we have the meats. So did high life. And about a thousand other brands.

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Tbh I do that Shake Shack

Also, there’s some really good understanding of culture in these spots. The mood of them is a nice response to the world today.

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I enjoy the restraint

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Yes. This. Every client wants to fill everything to the brim nowadays.

Link?

helpful

High Life vibes

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Agreed. Total rip off of Miller High Life.

likefunny

Arby’s?

MCDONALDS. WE HAVE THE NAPKINS.

likefunny

Miller’s High life + Arby’s - Kling = McDonald’s

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