{ "media_type": "text", "post_content": "With 10+ years of agency experience, lead account and pm roles, extensive & variant production experience, what advice would you give a senior lead PM who is trying to full transition to a Producer role within existing agency? Thanks!", "post_id": "5fafef5082f92c001af2fe85", "reply_count": 5, "vote_count": 2, "bowl_id": "5a31ad03d5c0bc001397879c", "bowl_name": "Production" }

With 10+ years of agency experience, lead account and pm roles, extensive & variant production experience, what advice would you give a senior lead PM who is trying to full transition to a Producer role within existing agency? Thanks!

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with your experience, just show love for the creative and you’ll have the job in no time.

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Work on building relationships with reps, production companies, edit house. Watch all the director reels you can and learn how to analyze them based on the creative. Ask a producer at your company if you can shadow them on their next big production. Offer to act as their assistant so you can learn the paperwork as well. It will be a steep learning curve at the beginning but if you push hard it shouldn't be a problem.

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Thanks, EP1. Currently trying to go down this path so, good to see the outside reco.

Show that you're loyal to the creative and creative team. You need to love and understand the creative in order to produce it. And build a network of vendors who can help. You also need to be pretty clever and resourceful when it comes to getting things done. It's senior pm work + live animals, foreign locations, and craft services 😂

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Thanks, SP1. Working in highly creative agencies in my career, we’re innately trained that the creative comes first. But, being so hyper focused on client services and end-to-end timing/workflows, I need to almost retrain my brain to be even more focused on the creative and creative team, continuously thinking through solutions that will only help the creative thrive.

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