{ "media_type": "text", "post_content": "With a renewed focus on diversity in the U.S., agencies should scrutinize their Hispanic and Latin American stats.\n\nThe top five Hispanic and Latin American groups in the U.S. are Mexican, who are 62%, Cubans are 4%, Puerto Ricans are 4% on the mainland (+6% in P.R.), Salvadorians are 4%, and Dominicans are 3%.\n\nSpaniards make up only 0.8% of U.S. Hispanics, Brazilians are 0.4% of U.S. Latin Americans.\n\nSo flaunting stats of creatives on work visas from Madrid and São Paulo is cheating.", "post_id": "5eff7af570671000217d415e", "reply_count": 67, "vote_count": 18, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }
null

With a renewed focus on diversity in the U.S., agencies should scrutinize their Hispanic and Latin American stats.

The top five Hispanic and Latin American groups in the U.S. are Mexican, who are 62%, Cubans are 4%, Puerto Ricans are 4% on the mainland (+6% in P.R.), Salvadorians are 4%, and Dominicans are 3%.

Spaniards make up only 0.8% of U.S. Hispanics, Brazilians are 0.4% of U.S. Latin Americans.

So flaunting stats of creatives on work visas from Madrid and São Paulo is cheating.

likesmart
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

The time for this shit is waaaaaay overdue. I was born in Mexico, but have lived here since I was a kid. I’ve been a US citizen for decades. I’ve worked for General Market agencies and also multicultural agencies. Both agencies pass up on perfectly qualified Americans of Hispanic origin for several reasons (none of them good). For General Market agencies, for the most part is just because they hire white people 99% of the time because others don’t “fit the culture”. In the odd occasion they hire a Latinx, it’s either because it is someone who has won every fucking award there is multiple times and there’s just no way of justifying not hiring them. The other times it’s usually a Brazilian (Brazil usually wins a lot in Cannes) or someone from another Latin American country who has a good number of awards and they get hired with lower than average salaries and lower positions than they held back in their countries. The visas they’re working under, prevent them from going to another shop and the moment they stop performing or there’s a lay-off , they just don’t get their visas renewed and get sent back. It’s pretty exploitative for them, while keeping Americans from getting those jobs.
Hispanic Market agencies used to do something similar A LOT. Many of these agencies have gone under or are barely keeping afloat, but they would bring creatives from Mexico, Brazil, Argentina, and to a lesser extent Peru, Colombia and other countries where they would pick out the best creatives from said countries and bring them under the same circumstances I already outlined above: Low pay, the promise of a green card some day and the inability to move to a different shop to get a better salary. At most of these Hispanic agencies, a good 80% of their creatives are here on visas.

I remember once when pretty far into the interview process, I lost an ACD job vacancy to a candidate who had been a Chief Creative Officer with 5 lions in Latin America and was now coming here as an ACD with a poorly paid ACD salary. How the fuck was I supposed to compete with that?

likehelpful

Sadly, this describes my experience to a T.

like
Recent IconRecent

There are a lot of people of color that you can hire from São Paulo, from my knowledge. Brazilians are the most diverse people in the world. Almost everyone has African blood.

like

Oh believe me. We are qualified. We exist. Whether US “general market” agencies are willing to a knowledge us, hire us and promote us accordingly is a different question. Signed: a Latin American, female Creative Director.

like

So you’re saying: hire Americans not foreigners... Rings a bell...

likehelpfulfunny

Love that you threw a very loaded grenade then ran, Creative Director 2. But yes, for the sake of everyone, please go.

like

Yes because “us agencies” factors in the middle of the country which isn’t using talent that way. The coastal holding company agencies have industrialized their networks in service of feeding the awards engine. At least 1/3 of my last wpp shop was Brazilian, on transfer and O1 visas, not client facing or billing to specific business, just there to look for awards opportunities. That’s how you can be an ecd with no day to day clients....

likehelpful

Why is Spain included on this list at all?

Creative Director OP nailed it ☝🏽 Then add insult to injury when you have to report to people less qualified/less experienced than you, who take offense at you having opinions on how to improve the work. Bam! Now you’re “spicy” and “difficult to work with.”

like

Additional Posts

We gotta let Wakanda go and learn from what’s real. Yeah it was for the culture, but it’s time to let it go. There’s actual African countries we can learn about ad be in tune with. Bless

likesmart
likeupliftinghelpful

Don’t be mad because you don’t have a movement, be happy that you don’t need a movement. 🖤✊🏿🙏🏿

likesmart

Tips for combatting burnout....?

like

Any sad movie recommendations? I need a good cry. I’m emotionally constipated right now

likefunny

Thoughts on virtue? Anyone heard anything?

like

What are peoples thoughts on being asked to work on the weekend, at the last minute? I’ve been working on a project for the last 2 weeks with complete radio silence from other team members until 2 days ago. Submitted a draft yesterday as requested and was asked to redo it yesterday night, over the weekend by someone who i don’t report to but is in a higher position. I said I could get to it first thing Monday but was told that wasn’t good enough.

like

I went to apply for a position at Apple Inc. yesterday and they now require you to sign in with your personal Apple ID. This is a deal killer for me, curious to know what everyone else thinks and if it’s a no-go for you as well.

likesmarthelpful

I am a senior AD who applied to mid level AD at a place. They are concern about me wanting to step back, but in reality their salary is more. How to go I convince them that is not a step back. Cont...

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

For account settings, visit Fishbowl on Desktop Browser or

General

Legal