With the fall of GTB and We Are Unlimited, what do you think is the future of the one-client agency model?

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I spoke with one of those clients 2 years ago...the head of marketing at McDonald’s demanded a bespoke unit, then quit, then the new marketing team hated it and has wanted out ever since. The single client agency is a sham and is on its way out.

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What do you mean the fall of them ? I saw a job posting for We Are Unlimited this week

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Good for them, otherwise they would’ve been too limited for their name’s sake.

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it's always been a bad idea. these are just two big screen ups, but smaller one-client agencies have been opening and failing for years and years. never, ever take a job at one. unless you're the top dog and are getting PAID to do it.

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Kind of a strange question, as the “one client model” has never really never been a constant and there’s only ever been a handful of notable examples.

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