With the new FB Ads Updated where many specific interests are removed, how are you changing your ads set up?
Many interests that were niche to our market were removed and that was one of the primary way to get major relevant leads, now It may be more irrelevant leads with the broader interests

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Posting as :
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I’m in the B2B space and it’s screwing up our ability to effectively target as well. When I had account support with FB (they recently said we don’t get it anymore despite our spending level) they kept pushing us to be “broad” and expand our target from a few hundred thousand to over a hundred million. I’m thinking of taking a step back to reevaluate them altogether. I might push to try new platforms.

My B2B clients are shifting heavily toward LinkedIn, Twitter & YouTube.

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A lot of our interests were taken out as well. I find it fine for the boosted social posts. But for targeted ads, it’s not doing so well. My ads are not performing as well now with the update. I don’t have an answer for you. I do have a call with FB on Friday to go over my account and upcoming ads. If I learn anything of value I’ll comment back again!

We don't spend money on Facebook anymore when hypertargeting is needed. LinkedIn is far superior simply because of what people till out in their profiles.

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