With the world of media constantly changing - what’s your prediction for the PR industry in the coming years? How can agencies prepare?

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Contraction in terms of roles at senior levels across the board as PR agencies become more doers for marketing departments and agencies. Perhaps in corporate there maintains a need for more senior Staff only. All the rest is commoditized work. Social, dígital, influencer, events, etc all done by marketing or specialized agencies who have invested in doing those things extremely well vs how PR agencies dabble in them.

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But I'm not yet received any offer letter and while I'm trying to reach her she was not responding to my calls and mails.

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