{ "media_type": "text", "post_content": "Wondering if there’s a correlation btw strategic expertise & left-brain / right-brain. I’ll start - brand / creative strategist, lefty. What type of strategist are you? & what’s your dominant hand?", "post_id": "5c86ec6f913c8e00216bb828", "reply_count": 13, "vote_count": 2, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning", "feed_type": "bowl" }
null

Wondering if there’s a correlation btw strategic expertise & left-brain / right-brain. I’ll start - brand / creative strategist, lefty. What type of strategist are you? & what’s your dominant hand?

like
Posting as :
works at
You are currently posting as works at

You know that this is a remarkably outdated view of how the brain works, as well as how intelligence works, right?

You should catch up on your reading and look into plasticity specifically.

It helps to be informed

like

SBS - I would suggest that it is more about thinking critically, skeptically, and being less credulous in your case.

You’re pointing at a false dichotomy. The great strategists can do it all, because they’re very smart people. In particular, lacking numeracy limits many, but analyzing and interpreting data intelligently actually requires a lot of creativity as well.

But then again, they’re calling account people “client strategists” at some agencies so the word itself really no longer means anything

like

Huh?

funnylike

I think you should be careful to not fall into pop psychology.

like

OP, your question is confusing. You started off asking about right/left brain and ended with right/left handed. Those aren't the same... can you clarify?

like

Sorry for the confusion. If you’re left-handed it’s likely you’re right-brain is stronger. Right-handed, left-brained. Therefore my hypothesis is that those who are digital/media/social strategists may be right-handed & left-brained whereas creative/brand strategists may be left-handed & right-brained

like

There’s an awesome edition of Hidden Brain on this. Check it out!

like

Yeah. This is exactly why I brought this up. Just listened to the episode

It’s both but most struggle that both hemispheres are critical. To see the big picture you need details and to see details you need to know the big picture. The challenge with the current norm is we’re tasked to look at the big picture only (big campaign with a comms framework) or the details (nuanced execution sans the understanding of cumulative impact). I still get pinged for posing this discussion in r2 creative reviews.

like

True strategists are ambidextrous. 😉

Additional Posts in Strategy & Planning

Are there any packaging engineers here? Can’t seem to find any.

like

Best property in NYC for an upgrade on the weekend?

like

In relation to recruiting, what would you say “near future” translates to? A couple weeks? Months?

like

Mphasis vs Encora vs Vanderlande - Which one to go for w.r.t WLB, growth, tech stack and increments - highly in need of suggestions - fishes any thoughts?

like

One of those pictures that best explains the concept of inequality, equality, equity and justice. Tell me which of these pictures 1, 2, 3, or 4 best describes your current work place.

Post Photo
likefunnyhelpful

Need some input. Car accident happened in NY. SC insurance car was rear ended by NY insurance! NY is a no fault state and SC is at fault state, I believe. Now, if the SC driver is in pain and wants to get medical treatment in NY will it be covered by her car insurance ? Or they have to get treatment on a lien. My mom got into accident and I am totally in a different field of law. She is visiting me and will be here for another month and want to at least go for a@check up again. Any help? TIa

like

In talking with my local DC-area ADs recently, none have Rolex product. One former Rolex AD even stopped selling all watches and is focusing jewelry. Market is insane.

like

I have a BHA with my RCA, and CNA. What positions should I apply for at the hospital? Currently took an entry level position with my local hospital to get my foot in the door. I can't transfer for another 6 months.

like

General advice for when you’re working 1 million hours per day?

likefunny

EY folks.. which sub service line would you prefer, risk transformation or risk assurance?

Does anyone have insight into the DreamWorks Animation team? Any insight into work culture/balance/benefits is helpful, and particularly so for producers or PMs! (Not quite sure which bowl this should live in, thanks for your help if this isn't quite right!)

like

The Status on Barclays portal is showing Offer Approved. In how much time should i expect the offer letter??

like

I’ve seen several posts about Knowledge Management attorney positions but haven’t had any luck finding compensation information. Does anyone have insight into general ranges for these roles at larger law firms?

like

Someone I know got the iPhone 12 after having a 6 (luddite) and is absolutely devastated by it/hates it. I realized there are definitely some updates to hardware and software prodcuts that I hate vs the previous versions. For example, Evernote changed things up a few years ago and I don't really use it anymore. What are some things where you feel like what you loved about your favorite tech was destroyed and replaced by aliens?

like

Hi! I am seeking a HRIS analyst, full time in the VA, Maryland and VA area. The company is still remote. The key to this position is “Ultipro also called UKG.” Please let me know if anyone would like to know more about this position!!

like

Best places to travel by car from NYC area to see fall colors and make a weekend trip out of it?

like

Is equinox the only gym with a pool in the city?

like

Has anyone lived or been inside Henry Hall Apts or the Lyric Apartments? Thoughts or cautions? Considering renting at either place ~floor 10 and up

like

I got an offer from another company which is 60% more the my current salary, so my question: any possibility that ey gds will increase my salary to counter this offer?

like

Need a referral for Mainframe support/development.

YOE: 3.10 Years

Notice period: 30 days.

Thanks in advance.

like

Additional Posts (overall)

like

Has anyone transitioned from brand planning to comms planning? What skills did you need to do so and how did your day to day shift once you did?

What advice would you have on creating a career development plan and setting goals for yourself in the field of strategy?

like

New to the industry, somewhat fresh out of school.

Currently interviewing for assistant acc exec at Saatchi (work with Toyota) and acc manager Media.Monks (not sure what accounts).

$25k less at Saatchi, but sounds like I’d have some creative input at Saatchi. Only working numbers for accounts at MM (paid, search, programmatic).

Is there any hope for strat/planning if I go with the money at MM?

like

Any brands/campaigns/products who are nailing "Personal"? I have a starter list:
Nike iD
Postmates "We Get It" campaign
Spotify "Only You" Hub
Beats by Dre "Straight Outta Somewhere"
Skittles Super Bowl Ad made for only one person

Any and all examples are much appreciated!

like

What's up with strategists in NYC with less than 10yrs experience who have the Group Strategy, VP or SVP title? I see this a lot at big holding network agencies notably McgarryBowen, Havas, and FCB. Are agencies just desperate because they never trained enough folks so now are giving inflated titles? Do the titles not mean the same as they did like 5yrs ago?

like

What are some fun ways for workshop participants to narrow down a large number of product name candidates? We’ve got criteria & territories, so I’m looking for upbeat exercises co-create a shortlist.

What brands (any category) claim to be well-crafted? The more ridiculous the better. I’m a little stuck thanks to mid-week brain fatigue 🙏

like

Is there anyone who can proofread a piece of blog that I wrote? I’m not a good writer, so I want to improve my writing skills and also express my thinking.

like

Looking for audience profile building data like Simmons, Yougov or GWI. Aside from FB audience insights & Yougov audience explorer, ya’ll know of anything free (including free trials) or relatively cheap that would have similar data? Thanks!

like

Is this buzz around “purpose brands” just another trending marketing braggadocio?

like

DeSantis Breindel, a b2b-focused branding agency based in NYC, is hiring strategists. Roles ranging from Associate to Director level. Job descriptions are on the website. Message me if interested.

like

Poll: Generally speaking, how much does your account person/team contribute to any given deck (strat, creative, whatever)? Are they putting in any intro slides or next steps? Trying to decide if I was just really lucky in my last place or unlucky in my current place.

like

EVERYONE (Ari Gold Voice). My friend just got canned from SEO hell after 4 years and isn’t on ‘the bowl’. Can everybody leave some kind words here I can show him so he knows that his future wife and kids (that are a long ways away) are very happy for him.

Thank you to all and to all a good night!

Post Photo
uplifting

What is the best advice you got as a junior strategist that has made you a better strategist or better in your career?

like

What is the best book that translates behavioral economics (eg Thinking, Fast & Slow) into marketing / advertising implications ?

like

Any advice on good vendors for a pop up museum activation?

How one can move to the client side from Media planning background, specifically to CPGs/Pharma leaders like Unilever, GSK, RB, P&G? Is MBA from top schools is the only option?What it takes to move?TY

like

Being unemployed over quarantine gave me a lot of time to think about what I like and what I want to do, so now I’m considering switching over to strategy. Do you all have any advice or tips for a creative to make that pivot?

like

Best places/reports for teen/gen z insights?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy.

Already have an account? Log in

New to Fishbowl?

image with Fishbowl logo and arms reaching out for a handshake

Already have an account? Log in

By continuing you agree to Terms of Use and Privacy Policy.
Messaging rates may apply

For account settings, visit Fishbowl on Desktop Browser or

General

Legal