Wondering where agency analytics folks go when they leave the agency side. Anyone with experiences and opinions?

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My advice is always this, don't look to the obvious companies (e.g. FiServ) that have plenty of strength in the discipline you are in. Rather, look to companies in industries that have strength in other areas and where your strengths will be additive. If you are strong in social, head to a shop that is strong in digital, but. It social. If strong in digital, head somewhere with really strong traditional marketing or analytics capabilities.

The Midwest has plenty of opportunity, but you need to think creatively and my need to focus where the Midwest has traditional strength (retail, CPG, banking) and away from a strict marketing first role.

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Agreed VP, though this can be a brain drain and/or deleterious to a mid-level career that still needs growth. Would only advise that after several years experience.

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Go consulting.

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I’m currently looking client side at places that have brought this function in house. Banks and fortune 100 companies mostly.

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I’d assume you have the degrees that support those requirements. I’d assume it’s tough for someone without the academic background in Stats or something technical.

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BS Marketing degree from a decent state school. I’ve gotten some traction but my location in the Midwest hurts my ability to quickly get offers. If you are on either coast the opps are 10x greater obviously.

Depending on the analytics you're doing, get out of analytics. Meaning, look for posts where your keen data savvy will help you do that job better. E.g. I know a couple people that have gone into product management or data/info strategy.

I went to a Fortune 100 after 5 years in agency.

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