Working at a multicultural agency: does it change your career path / close doors like working in pharma?

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No but you’ll find it frustrating. Even though the multicultural market is a billion dollar demographic, because most corporations are lead by old white guys, they simply don’t care about investing in the multicultural space. Rather they keep multicultural agencies on the roster strictly for the purposes of political correctness PR; hence why they rarely have opportunities to produce as often as general market and why MC agencies are forced to ladder into whatever campaign the AOR comes up with — whether it’s appropriate for the demographic or not

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Depends. I worked at a multicultural agency, did some good work, won a decent amount of awards and now I’m at a general market agency. It’s what you make of it.

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Multicultural agencies differentiate themselves when they are working with agencies that have blind spots and skills gaps. That's not really a great place to be or a source of comprehensive great work

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@TBWA — it used to close doors when the industry was thriving, now however, everyone’s running for the pharma lifeboat, so that no longer applies.

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There are some amazing multicultural agencies. They tend to pass as general market agencies but in reality their bread winner most of the time is multicultural. Yet they are able to make amazing work in any language. So as always, just follow the best work.

What multicultural agencies do you guys work for?

Why does working in pharma close doors?

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