Related Posts
What are some volunteering you all do in Philly?
I have had my medicals done for Australia Visa. Also, verified the medicals have been submitted to the department. Can someone please advise how much time will it take to finalise the visa after medicals submission?
It will be really helpful if someone can share their experiences?
Tata Consultancy
Additional Posts in Advertising
No lies detected.
What's the deal with BBDO LA?
What are your thoughts on Wunderman Thompson?
Starting my Sprinternship on Monday. Any advice?
New to Fishbowl?
unlock all discussions on Fishbowl.
No but you’ll find it frustrating. Even though the multicultural market is a billion dollar demographic, because most corporations are lead by old white guys, they simply don’t care about investing in the multicultural space. Rather they keep multicultural agencies on the roster strictly for the purposes of political correctness PR; hence why they rarely have opportunities to produce as often as general market and why MC agencies are forced to ladder into whatever campaign the AOR comes up with — whether it’s appropriate for the demographic or not
Depends. I worked at a multicultural agency, did some good work, won a decent amount of awards and now I’m at a general market agency. It’s what you make of it.
Multicultural agencies differentiate themselves when they are working with agencies that have blind spots and skills gaps. That's not really a great place to be or a source of comprehensive great work
@TBWA — it used to close doors when the industry was thriving, now however, everyone’s running for the pharma lifeboat, so that no longer applies.
There are some amazing multicultural agencies. They tend to pass as general market agencies but in reality their bread winner most of the time is multicultural. Yet they are able to make amazing work in any language. So as always, just follow the best work.
What multicultural agencies do you guys work for?
Why does working in pharma close doors?