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Working off the assumption that “providing value to a company will lead to a raise” (understand that we work in marketing and holding companies can be annoying but for the sake of the post, let’s assume it is true).

I’m looking for how I can provide more value as a content manager. Any tips on what extra things I can do to up my “stock”?

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Suck up to whoever is your superior. The more work you take on under current pay the less likely you are to get a promo

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I would try and take on some extra projects. Or potentially just analyze where you can be more efficient.

Look for creative ways to help the company - particularly in ways that are quantifiable. I've found that saving a company X dollars or improving productivity/efficiency by X percent can be really compelling in getting a manager to pony up a raise.

I work in content management, so I’m not involved in budgets/spending/production.

You can still provide your expertise in the related fields. Engaging in new business, optimizing process, better resource management ideas? Better quality of work, efficiency (not sure how this can be measured in content management though).

I’ve found working on your network, increasing your own visibility also helps a lot, so that when the topic of your promotion is raised in the room, they bring up your recent ideas/activities rather than raising eyebrows with a silent “who dis”

and also - taking a look at what your goals are and how they are quantified, to then look for ways where you can overdeliver - your goals should be the area of your core value from your company’s POV, so I’d assume if you are able to prove overachieving or constantly grow in these areas, it means your value to them is higher than expected.


If you have a good relationship with your boss, you can also try and have an honest conversation with them, saying that you would like to better understand where the company is heading and how can you chip in to that with your expertise, whether there are any extra projects you are not a part of currently, but could provide value

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