Working on a few briefs at the same time. How many briefs is too many at once?

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3 is standard

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Usually on 4-5 at any given time. 7 I start to stress. 9 I start declining meeting invites.

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5+ is probably too many.
But it depends on your time management skills and how you handle stress.

I know people that can barely handle 1 brief at a time.

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Depends what stage they are at - I can work on 5-6 at once but only can concept on 1-2 at a time.

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Briefs like pitches? Or briefs like production work?

Depends on when they’re due. Ideally it’s two if they’re both due tomorrow. More than that it’s like yoooo chill.

sometimes I only have 7 or 8, but most of the time I hover around 15. I only start to stress and turn down meetings closer to 20.

hahaha I’m sorry, that was purely me being ridiculous and making an attempt at humor! I’ll still accept your respect though ❤️😁

I say no after 2

usually working on 5-7 briefs, right now 4 of which are large, 360° campaigns that my partner and i are leading. The max is 12.

I’m really tired. I’ve been going at this rate for my whole career. I’ve gotten a rep for being able to manage this workload effectively and i hate it.

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