Working on my wine brand and the biggest hurdle I have at the moment is shipping. I eat almost half of the cost, but people are still deterred from ordering because of the cost. What would you recommend to assist with this issue. I've already raised the prices of the wine as well.

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A few qualifying questions: How are you shipping now and how are costs calculated? How do you know that they are balking specifically at the costs of shipping? What are the shipping limitations in regards to liquor? And shipping across different states?

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1. The winery had a set rate for shipping. The average cost is around is $35. 2. Comments in my personal inbox and when I talk to people. They're excited to purchase, but they only want to buy one bottle. Once they see that shipping is such, they don't order and ask to purchase in person. ( I can't sell in person) 3. Wix

One thing to think about is your average cart size. Are people just under the shipping minimum and abandoning? If so, consider either slightly raising prices or lowering free shipping point.

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This is the part you need to dig into the most: are they abandoning because of the total cost that they’re paying with shipping included, or are they balking at the fact that they are paying too much for shipping? If it’s the latter, you can offset some of the shipping costs into the product costs.

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What’s your value prop/competitive advantage?

BCG1, don’t move the goal posts. He wasn’t stating that traffic was a problem. The problem he talked about was people abandoning the cart. As far as I’m concerned if he hasn’t a statistically significant sample size >21 then he’ll be ok.

Can you get a distributor? Shipping beverages is notoriously expensive.

Yes, after I sell enough.

Wine clubs work because people buy 4-6 bottles per month on subscription. And even then it’s probably tight margin

Yes, they do work, but they also have huge draw backs of shipping out cheap undesirable wine with one decent bottle.

Do you have to use glass?

Yes, customers get glass bottles

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