Working with a creative team that experts me to get client to approve things, but doesn’t give me anything to work with. I mean literally nothing to help sell in what they want. Any thoughts?

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I’ve seen this before. If the creatives aren’t in the conversation, they assume you didn’t sell it hard enough. Invite them to the call or presentation and suddenly they are hearing the same objections you are, trying to explain the rationale the way you did, and still not getting anywhere. You have to put them on the call to hear it themselves. Another thing to realize is that Clients are much less likely to kill something when the creators of the work are on the line or in the room. Use that to your advantage. If the creatives want their work to be bought, they should be eager to be on those calls with you.

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Start making them present their own ideas/work to the clients. This can be challenging for more junior creatives but it’s something they should be doing anyways.

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Meaning you feel that their work is off strategy and you don’t feel it’s sellable from that perspective? Or do you think the work is right but don’t know how to support it?

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So they didn’t create a deck or anything? Wouldn’t the creative director managing them put their ideas into a presentation?

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OP, have you communicated clearly what your needs and expectations are of them? Even I'm unclear like most above about what it is you're looking for as a deliverable. Example: "Great, love the idea, can you please put in a pdf slide with a title and a writeup that supports it based on what you just told me? I really like the way you said it and I don't want to miss anything. I'll add my own flair to it when I email / talk to the client about it further."

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When this happens to me for client email responses, I ask the creative to give me a blurb to help sell their work if they’re not happy w your current approach. OR, I say that I’m skeptical of their recommendation and if they can’t give me rationale to change my mind, I won’t be able to present it to clients well. That generally does it... otherwise, phone calls w creatives def help... it makes the clients feel pressure and gets them involved. Hope that’s helpful!

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I like the idea. But they literally talked to me about it verbally, assumed that was job done, that they didn’t have to put anything on paper to make any form of proposal to sell in to the client. They’re a good team, I don’t think they’re lazy, but wtf. I posted as they’re annoyed it’s not moving!

SD1 that would be my usual do to, but this is another level.

^ I totally agree with that too and I WANT them to present it whenever possible to develop the client's trust and respect for them and their expertise. Depending on the context. If you're just emailing the client something that's a follow-up to a conversation then still communicate clearly what you want them to deliver to you as a doc. Then when you send to client, push for a call to discuss live once client takes a look at it and bring team on that call!

All good points! I just think they made massive assumptions that I didn’t need anything from them to sell-in what they wanted. At the same time I could have been super explicit per above, but equally don’t want to have to treat ppl as school children. Several people in the agency saying the only way to get anything IS to put the meeting in, with them and client. Usually prefer to know I’m going to have something first but hell, if it gets it done then great.

OP, my first boss who taught me everything through my Acct coordinator-Assistant AE-AE level told me: "People (creatives/clients) just want to know 2 things, WHAT and WHEN" 😊

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