Worst advertisers in the GTA: Spence Diamonds and Kars 4 Kids. It amazes me that both of them keep trying to shake up their ads here and there and NEVER seem to get it right. I literally turn off the radio when I hear either of them now.

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Spence diamonds has had terrible advertising from then beginning. So bad I’d rather flip my car off the highway than finish listening to the radio ad. Like it or not, they will still end up in a lot of peoples’ evoked sets.

The negative association of the ads to brand will likely eventually fade, and when it comes time for average Joe to ask himself, “where do I buy a diamond?”, Spence will very likely be considered. Most people (not in our industry) will look at their wallets vs remembering which diamond ad sounded the best. To be considered is a win to some degree.

Probably not their intention with their marketing (at least when they started) and they genuinely make bad ads, but still… an unexpected outcome.

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You are sadly correct.

Kars 4 kids is notoriously bad! So much so that the people from the bad place sang it in The Good Place!

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The version I hate the most is the one where the kid sings it as if he’s bored. Clearly, somebody gave him that direction. Today, I heard a really fast version. Usually if I hear that piano intro, I can hit the dial and turn the radio off. Note to the stations: I usually forget to turn it back ON. You’re losing listeners.

What about that realtor named Lamb?

He's always just sticking his head on a sheep's body.
Bad.

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Kars4Kids haunts me. Every time it comes on, I die a little.

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Nobody beats bad boy. NOBODY!

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This one’s legit tho.

When Spence ads come on the radio, they always seem to get my attention and I end up listening to their stories about plasma etc.

I also respect how they consistently tell you that you can afford a bigger diamond there… instead of saying you can buy a diamond for less. That’s actually pretty smart.

So I have to give them some props, tbh.

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These two are truly terrible, but I'd like to add another contender

Questrade.

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