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Make America Great Again
I can’t say “worst” because I’ve probably seen a lot of worsts. But recent memory - Coca Cola going from “open happiness” to “taste the feeling”.
Open happiness was bullshit too...but now you can’t even tell me the feeling you want evoke? Just as an observer you can tell that tagline came out of a boardroom.
In a seventy-way tie for second is everybody who did "Get your ___________ on."
Third place goes to "This is how we _______."
And finally, honorable mention to all 150 uses of "A _____ that's as unique as you are."
Jared Jewelers - He went to Jared
You’re basically marketing to gold diggers with low expectations
I saw a billboard that said, "Don't just dream it. Rent it." There are many levels of sadness to that one.
Because I Can
Maybe not the worst ever, but the worst lately is from Audi: progress is seizing every moment.
Anything that uses an adjective as a noun. "Find your excellent", "Seek better", etc.
Hyundai had that line that launched their Genesis stuff (Lexus to their Toyota): "Respect is a breath of fresh luxury." Sounded like they ran something through google translate. Not exactly a tagline but its got to be the worst something.
Be Best.
Unless it was designed to immediately kill the initiative, in which case, it’s sort of genius
keep it interesante
Climb on - Coors Light
Damn I hate to say it cause I’m gonna sound like a salty ass hater BUT Droga’s “Life Needs Sports” for ESPN sucks fucking ass. It’s trying hard and missing the mark. Sorry, y’all.
Totally agree with the coke TASTE THE FEELING. What an utterly meaningless piece of shit line.
Open Happiness was the best tagline ever. Can't believe they changed it... to the worst tagline ever.
Accenture - New Applied Now 🤢
High Performance. Delivered was much better
Dr. Pepper 10 - It’s not for women.
@copywriter 3 I don’t think you get it. It both comes in a can AND is an empowering statement about what you CAN do. It’s genius! Millennials are going to eat it up. Trust me, my nephew’s daughter is one.
For a while last year, Hyundai Genesis ran an ad before movies that used the line “Respect Is a Breath of Fresh Luxury” as a sort of tag. The first time I heard it, I think I broke with reality a little. I just can’t believe anyone would write something so stupid. And the seriousness of the VO really pushes it over the top. (I’m glad to see I’m not the first person to bring this up.) https://www.ispot.tv/ad/A0lI/hyundai-genesis-respect-for-life
@BBDO1 my hubby and I randomly quote “respect is a breath of fresh luxury” to each other just to make each other laugh. It’s the most ridiculous thing in the world.