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Ultimately, what makes or breaks a social media giveaway, is strategy. Not necessarily the platform itself. That’s where you will see the biggest difference in results.
It’s worth it. I’ve used a combination between third party app and chat bot, to grow a niche Instagram account. That Instagram account has an engagement rate of a minimum of 8% per post (still till this day). Though, even when you streamline it, it still involves manual input, depending on how you choose to have participates earn points.