Would moving from Carat to Resolution Media be a downgrade?

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@PM2 I'm assuming you do not know how activation teams work with a comment like that...?

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LOL @PM2 ... media is all strategy

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resolution only does SEM and social and they don't have the best reputation, imho

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Is there even much of a difference between media agencies? Don't they just buy media? Not like they're actually making creative.

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@PM2 just like anything else, every place is different. I'm also not sure what SEM and Social advertisements you've seen without them, but usually these come with some copy and/or creative.

@OP I've never worked at either but resolution is in Omnicom. You should be fine if you move over there depending on the client and work. If you like the team and it seems like career progression, you should go for it.

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Depends on the role.

yes

It's a strategist role

How much strategy could really go into buying media placements? Let alone social and SEM..

Depends on the team at Resolution - some are strategic, some are pure workhorse.

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Additional Posts in Advertising

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Real niche,
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If you could get me some new KPIs based on this updated OKR, that'd be great.

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