Would you estimate for an individual tactic differently if it were part of a campaign opposed to standalone?

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Generally, there's an economy of scale associated with individual deliverables as part of a broader initiative like a campaign. As. standalone the same deliverable would take more effort, and if you are charging based on effort, would cost more and be priced higher. Lot's of nuances and circumstantial factors too.


This is helpful. Can you recommend a benchmark? As an example, a tactic within a campaign is 10 percent less than a standalone tactic of similar complexity.

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