Would you estimate for an individual tactic differently if it were part of a campaign opposed to standalone?

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Generally, there's an economy of scale associated with individual deliverables as part of a broader initiative like a campaign. As. standalone the same deliverable would take more effort, and if you are charging based on effort, would cost more and be priced higher. Lot's of nuances and circumstantial factors too.

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This is helpful. Can you recommend a benchmark? As an example, a tactic within a campaign is 10 percent less than a standalone tactic of similar complexity.

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